The web offers businesses membership to the largest market place in the world. In order to maximise this opportunity, we need to have some ideas how the internet and its web browsers work.
There is a continually expanding web of information on the internet and in order for users to navigate this, search engines such as Google and Bing are used (Find out more info on search engine use here). The trick to attracting viewers to a page is having it highly ranked as most viewers do not scroll past the first 10 results (Hariri, 2011). However, the internet is one hell of a competitive market these days and ranking highly makes your attempts to hang with the cool kids at school seems like a walk in the park.
Search Engine Optimisation is the internet’s version of social climbing. It’s all about making the right connections and dropping the right names. It’s a simple concept, but the devil is in the detail. Just like networking, there are a huge variety of ways you help your website climb the ranks. Here are just a few….
Create useful content
The most important thing is to have useful content on your site that people are going to want to engage with. This will attract users, increase your page views and therefore improve your search engine ranking position (SERP).
Use of Keywords
A keyword is a word or phrase that Internet users type into a search engine to find relevant information.
- Ask yourself which keywords your target audience is going to type into their search engines. Create a keyword list. For help, check out this step-by-step guide to keyword list creation.
- How to use keywords- Search engines are best at seeing written text. As the engine prowls it first picks up information from standout text such as the domain name, titles, headings, discriptions, anchor links and special formatting (text in bold, italics etc).
- If you have the budget, you can pay Google AdWords to increase your chances at a high ranking. A good article on how this works from Econsultancy). It’s kinda like buying your way to the top.
A backlink is when another website links back to your site’s content. The higher ranked the source of the backlink, the more of a positive effect it will have on your search ranking position (SERP). In other words, make sure your friends are popular!
Get commenting on other blog posts as this will count as a backlink, plus increase your own blogs exposure.
Forums and Directories
- When you post on forums you can include a blog link in your signature, which counts as a backlink from the forum page to your website, thus giving you ranking credit.
- You can also join online directory sites, which will again create backlinks, from high ranking sites, back to your site. Note, the higher ranked sites such as Yelp have a joining fee.
Ensure your ‘theme’ is SEO optimised.
- You want your site to be fast loading.
- Make sure that none of the links throughout your content are broken.
- And that your ‘theme’ is cleanly coded. i.e. the HTML code is arranged neatly. This enables programs or programmers to easily decipher the internet language. The google ‘spiders’ will look for flaws and messy code, which will make your site look amateur and therefore decrease your ranking. in your code,
Fix Permalink Structure
I’ll use an example from my past blog
Bad permalink structure: annalog.annasegal.com/?p=38
- This is what a link to one of my blog posts looked like before I changed the permalink settings
Good permalink structure: annalog.annasegal.com/how-to-avoid-the-facebook-flop/
- Permalink structure after I changed my settings
Build your Social Media Profile
Google is now looking to social media to determine a page’s relevance. If you can build a big social media platform and promote your content through this, it will not only increase the chances of you scoring higher hit rates, but reposts and retweets of the webpage will count as backlinks and increase your site’s ranking.
If you have any more ideas or suggestions as to how to increase a website’s exposure through SEO, please comment below!